Hello!

My primary focus is to improve the human condition through technology. I use ethnographic research methods, participatory design, and storytelling to influence product leaders. I have worked with startups, agencies, and in-house design teams, leading numerous design research projects that encompass the entire product lifecycle, from initial exploration and concept development to the execution phase and beyond.

As a user researcher, I start by deeply understanding user pain points, needs, and industry trends. This foundation guides me to inform scalable solutions that consistently surpass customer and market expectations.

Once a product is designed, I conduct or oversee usability testing to pinpoint potential challenges, ensuring seamless experiences and strengthening user trust. I am particularly interested in advancing emerging technologies within supply chain systems, broadening access to higher education, and fostering asset-based development in underserved communities.